Corporate Logo Golf Balls: What The Old Course at St Andrews Can Teach About Promotion

Golf is about playing the game and knowing the game. And nowhere is that more important when you are looking at promoting your business on and off the course.

Corporate logo golf balls keep your prospects and customers' attention. As they pick up the corporate golf ball they see your your logo, maybe even your tagline. The image of your logo is tied together in their mind with the positive experience of a game of golf.

Now I know somedays our golf game is anything but positive. But we all keep going back because we enjoy the challenge of doing our best on the course.

It's the same in business we want to keep our prospects and customers aware of our company and our services so when the appropriate time arrives, our corporate name is there. And so we get called for the bid and later the sale.

Corporate logo golf balls reinforce the top of mind awareness. Those corporate golf balls are mini salespeople out on the course when you can't be there. Everytime your customer plays one of the corporate logo golf balls you've given them, your company brand is there too.

How does the story about the Old Course at St Andrew's vanishing tie in with promotion? Well the St Andrews University professor, Professor Jan Bebbington is not only smart, but savvy as well. Professor Beggington, a specialist in global warming, was preparing a presentation. Rather than recite a bunch of dull facts and boring statistics about global warming, the Professor chose to market the information. The press release read

Golf course 'could be gone by 2050'

Now do you think the golfers and business people in St Andrew's read the new story in their morning paper? Did the headline develop top of mind awareness? You bet!

I'm the last person to say, " Listen to a professor". University was a rite of passage for me. And I passed.

But this professor has a worthwhile lesson. Give people a reason to remember. Using corporate logo golf balls can give prospects and customers a reason to remember your name.

Keep your eye on the ball,