Golf is about playing the game and knowing the game. And nowhere is that more important when you are looking at promoting your business on and off the course.

Corporate logo golf balls keep your prospects and customers’ attention.  As they pick up the corporate golf ball they see your your logo, maybe even your tagline.  The image of your logo is tied together in their mind with the positive experience of a game of golf.

Now I know somedays our golf game is anything but positive. But we all keep going back because we enjoy the challenge of doing our best on the course.

It’s the same in business we want to keep our prospects and customers aware of our company and our services so when the appropriate time arrives, our corporate name is there. And so we get called for the bid and later the sale.

Corporate logo golf balls reinforce the top of mind awareness. Those corporate golf balls are mini salespeople out on the course when you can’t be there. Everytime your customer plays one of the corporate logo golf balls you’ve given them, your company brand is there too.

How does the story about the Old Course at St Andrew’s vanishing tie in with promotion? Well the St Andrews University professor,  Professor Jan Bebbington is not only  smart, but savvy as well.  Professor Beggington, a specialist in global warming, was preparing a presentation.  Rather than recite a bunch of dull facts and boring statistics about global warming, the Professor chose to market the information.  The press release read

Golf course ‘could be gone by 2050′

Now do you think the golfers and business people  in St Andrew’s read the new story in their morning paper? Did the headline develop top of mind awareness? You bet!

I’m the last person to say, ” Listen to a professor”.  University was a rite of passage for me. And I passed.

But this professor has a worthwhile lesson.  Give people a reason to remember.  Using corporate logo golf balls can give prospects and customers a reason to remember your name.

Keep your eye on the ball.

Photo courtesy of   http://en.wikipedia.org/wiki/User:Oliverkeenan

Thanks to The UK Press Associationfor the news about St Andrews.

If you haven’t heard of custom logo golf balls, odds are you’re not a golfer. Custom logo golf balls are an innovative product that fits a variety of situations.

So what’s a custom logo golf ball? It’s a golf ball with a corporate log, saying, photo or name on a golf ball. Print your own personalized message on any golf ball!

Where Can You Use A Personalized Golf Ball?

These golf balls offer the opportunity for a personalized gift for a golfer. You can take a special photo or design; add a slogan or just their name. It’s unique and says you value their friendship or business. Every time the golfer uses your gift they’ll think of you. Not a bad idea, huh?

Or how about using personalized golf balls as a reward for completing a survey at a trade show? You can use the golf balls at seminars, company golf days or other locations and times where your organization wants to promote their brand. Because every time the recipient uses your golf balls, there’s your logo. Nothing like keeping your brand at top of mind level of consciousness.

Your target market will determine your price and budget. If you want to give away lots of custom logo golf balls consider using a ball where your total price is around $2 a ball. Several Nike and Callaway balls can be found at this price.

Or if you want to be more selective in your distribution of the golf balls, consider using a Titleist golf ball. For golfers who play well the Titleist golf balls are more expensive but will give your organization a better reputation. Personalized Titleist Balls – Free Personalization

Personalized golf balls can give a boost to your business, make your gift shopping easier and are an effective promotional tool for you. It’s amazing how many possibilities can be found in a package weighing less than 1.62 ounces and not bigger than 1.68 inches in diameter. It just shows you the potential in a custom logo golf ball.

Keep your eye on the ball,