Golf is about playing the game and knowing the game. And nowhere is that more important when you are looking at promoting your business on and off the course.
Corporate logo golf balls keep your prospects and customers' attention. As they pick up the corporate golf ball they see your your logo, maybe even your tagline. The image of your logo is tied together in their mind with the positive experience of a game of golf.
Now I know somedays our golf game is anything but positive. But we all keep going back because we enjoy the challenge of doing our best on the course.
It's the same in business we want to keep our prospects and customers aware of our company and our services so when the appropriate time arrives, our corporate name is there. And so we get called for the bid and later the sale.
Corporate logo golf balls reinforce the top of mind awareness. Those corporate golf balls are mini salespeople out on the course when you can't be there. Everytime your customer plays one of the corporate logo golf balls you've given them, your company brand is there too.
How does the story about the Old Course at St Andrew's vanishing tie in with promotion? Well the St Andrews University professor, Professor Jan Bebbington is not only smart, but savvy as well. Professor Beggington, a specialist in global warming, was preparing a presentation. Rather than recite a bunch of dull facts and boring statistics about global warming, the Professor chose to market the information. The press release read
Golf course 'could be gone by 2050'
Now do you think the golfers and business people in St Andrew's read the new story in their morning paper? Did the headline develop top of mind awareness? You bet!
I'm the last person to say, " Listen to a professor". University was a rite of passage for me. And I passed.
But this professor has a worthwhile lesson. Give people a reason to remember. Using corporate logo golf balls can give prospects and customers a reason to remember your name.
Keep your eye on the ball,
Photo courtesy of St Andrews Links Trust
Thanks to The UK Press Association for the news about St Andrews.
Filed under Blog, Business And Golf, Choosing The Right Golf Ball, custom golf balls by 
If you haven’t heard of custom logo golf balls, odds are you’re not a golfer. Custom logo golf balls are an innovative product that fits a variety of situations.
So what’s a custom logo golf ball? It’s a golf ball with a corporate log, saying, photo or name on a golf ball. Print your own personalized message on any golf ball!
Where Can You Use A Personalized Golf Ball?
These golf balls offer the opportunity for a personalized gift for a golfer. You can take a special photo or design; add a slogan or just their name. It’s unique and says you value their friendship or business. Every time the golfer uses your gift they’ll think of you. Not a bad idea, huh?
Or how about using personalized golf balls as a reward for completing a survey at a trade show? You can use the golf balls at seminars, company golf days or other locations and times where your organization wants to promote their brand. Because every time the recipient uses your golf balls, there’s your logo. Nothing like keeping your brand at top of mind level of consciousness.
Your target market will determine your price and budget. If you want to give away lots of custom logo golf balls consider using a ball where your total price is around $2 a ball. Several Nike and Callaway balls can be found at this price.
Or if you want to be more selective in your distribution of the golf balls, consider using a Titleist golf ball. For golfers who play well the Titleist golf balls are more expensive but will give your organization a better reputation. Personalized Titleist Balls – Free Personalization
Personalized golf balls can give a boost to your business, make your gift shopping easier and are an effective promotional tool for you. It’s amazing how many possibilities can be found in a package weighing less than 1.62 ounces and not bigger than 1.68 inches in diameter. It just shows you the potential in a custom logo golf ball.
Keep your eye on the ball,
Filed under Blog, custom golf balls by
Many excellent companies make golf balls. Each month you’ll see ads for the latest golf ball that spins more, goes further or does something much better than other golf balls on the market. And if you’re like most golfers, including me, you’re looking for another way to get an edge to improve your game.
Here are some characteristics to consider when buying your next box of golf balls.
Compression
This is the ability of the ball to take the energy from the momentum of the golf club and use it to move the ball. It’s the compression, which lets the ball fly off the club face after it has been hit.
As a general rule lower compression balls work better with those with a slower swing speed. Compression is a factor that used to be more important to track than it is today. Previously low compression balls were considered ladies balls.
Today some Tour professionals use low compression balls. With today’s high tech golf balls compression isn’t as much as a factor as the older solid core balls. Today’s multilayer balls are all very similar in response for the majority of golfers. It’s more about developing your skills and the feel of the ball.
It’s important to find a ball that feels good when cleanly hit. That sounds strange to some but developing a feel for your clubs and particular brands of balls is important. Golf expertise is a mix of skill and feel.
The way to develop skills is through practice and playing many rounds of golf. You develop your own ‘feel’ by trying a variety of balls to see which brand or brand deliver the best performance for you.
Dimples On Golf Balls
Dimples on your golf balls also are another factor to consider when buying your golf balls. You’ll find the number of dimples on a ball represented as a three-digit number on the box or golf ball package.
The purpose of dimples is to decrease drag or friction as the ball flies through the air. The longer a ball flies the greater the distance possible for your drive. The dimples also give lift to the ball allowing it to rise higher as it travels in the air. The depth of the dimples is important as well but unless you want to take a minute measuring device to check out the depth this is a moot point.
According to Frank Thomas former technical advisor to the PGA between 350 and 450 dimples are best. More and you start having almost a smooth ball with lots of drag and less and you don’t get the lift. So I take Frank’s advice to heart and buy the balls with dimples between 350 and 450. He’s done the math and tested. You could drag out your physics text, but why argue with the golf ball guru?
As you try more balls you’ll find golf balls to suit your game. No matter the price tag if the ball doesn’t feel right when you connect club to ball it’s not for you.
Keep your eye on the ball,
Photo by Aron Kremer
Filed under How Golf Balls Work by
